Creative Lead with 14+ years of experience. I’ve led teams through brand and web launches/redesigns, established voice and design guidelines for iconic brands, developed efficient creative systems, and directed both photo and video shoots.
Strategy drives my creative process, and I approach collaboration without ego. I take pride in developing talent, leading by example, and instilling a focused, upbeat and enjoyable team culture.
I have a dry sense of humor, high-motor work ethic, and a team-first mentality.
Put me in, coach.
— Experience —
Dreyer’s Grand Ice Cream
Creative Lead
PDX 2020-2024
Brands: Haagen-Dazs, Drumstick, Outshine, OREO, Skinny Cow, Dreyer’s/Edy’s, KitKat, Crunch, IceCream.com
Freelance
Senior Copywriter
PDX 2019-2020
Brands: Haagen-Dazs, Drumstick, Outshine, OREO, Skinny Cow, Dreyer’s/Edy’s, RUNA, Thomas Felice, JOURNI (Cambia)
TheLab
Copywriter
NYC 2018-2019
Brands: Disney Vacation Club, Stearns & Foster, DevaCurl
Universal McCann
Copywriter
NYC 2017-2018
Brands: Hershey, FitBit, BMW, Coach, McCormick
Taylor
Copywriter
NYC 2015-2017
Brands: Captain Morgan, Jordan, Stearns & Foster, Van Heusen, Capital One, Tide, P&G
M80 (GroupM)
Associate Copywriter
NYC 2013-2015
Brands: Jose Cuervo, Sam’s Club, Almay, Bayer