Creative direction and copy for branding guidelines, including visual identity, voice and tone, photography, and execution considerations across social, web, e-comm and collateral. Below is a snapshot of the Drumstick Brand Guidelines. Other brands completed include Outshine, Dreyer's and OREO Frozen Desserts, among others. For each of these brands, I conducted a voice and tone workshop. Attribution at the bottom of the page, alined with each brand.