Case Study
Scripts
In Action
As athletes added their responses to the thread, the conversation and reach grew substantially.
Tide wanted to make an impact during Super Bowl 50. So we organized a group of "Small But Powerful" athletes to tell their underdog story on social and tag in a fellow undersized/underestimated competitor. We wrote scripts for 10 athletes, who posted to both Facebook and Twitter (X) throughout Super Bowl Sunday.
The result was over 23 million views between the two platforms, with 56 million social impressions, 350,000 comments, likes, shares and RTs.
Check out the case study and videos for the scripts I played the biggest role in writing.
ACD: Brianna Bishop CW: Chris Shreve CW: Tom Sabiel
Video: David Rodriguez
Scripts
As athletes added their responses to the thread, the conversation and reach grew substantially.
