Häagen-Dazs went through a visual rebrand in 2023. My role was to translate that rebrand to web. The site saw a full redesign in UX, styling, content and voice.
This was a two-part process, as Häagen-Dazs the brand and Häagen-Dazs Shops operate in two separate silos. The biggest challenge was blending the two into one cohesive site.
CD/CW: Tom Sabiel
Design: Jaime Barrett