Tom Sabiel
Creative Director / Writer
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Stearns & Foster - Video/TV/Social/Display

We teamed up with HGTV star Jonathan Scott to design six bedrooms over two years, influenced by the Stearns & Foster mattress portfolio. We used these rooms to provide tips and decoration inspiration to our audience, while placing emphasis on a high-quality mattress to anchor each space.

I wrote scripts based on a few bullet points per room that alluded to elements that would make up the room. It was my first opportunity to immerse myself in an unfamiliar world and served as an incredible benchmark for my own creative approach.

ACD: Brianna Bishop  AD: Alexandra Ditullio CW: Tom Sabiel

 
 

TV

The below video was featured on HGTV, helping viewers learn to design like a pro with Stearns & Foster at the center.

 
 
 
 

Digital/Social

We focused on designs that could bridge seasons, as well as the overall impact our interior design tips could have on a space.

 
 
 
 

Display

The program was spread to HGTV.com, with various banners promoting the campaign.

 
 
 
 

Social

The campaign was spread across Stearns & Foster and Jonathan Scott social channels. We added subtitles to engage an audience that watches videos in-feed on mute.