Before redesigning each brand website, we needed to create a brand to house them all. Enter IceCream.com.
The Home of Ice Cream is a portfolio site featuring products, recipes, history, recommendations, a nutrition center and a flavor quiz directing visitors to explore our brands: Häagen-Dazs, Drumstick, Outshine, Skinny Cow, OREO, Dreyer's / Edy's, Kit Kat, Crunch, and many more. It's an SEO mega-beast that aligns the portfolio's brands with each snacking occasion.
CD/CW: Tom Sabiel
Design: Jaime Barrett + Kruti Joshi
Photography: Zach Ancell
Copy Support: Nick Sugai + Newton Stern
The brand was built from scratch - including both voice and design guidance - requiring a design system that was inclusive of all brands in the portfolio while nodding to Dreyer's Grand Ice Cream (corporate) branding. The vision was executed with a multi-day photoshoot.
After creating a universe from scratch, it was time to populate. Each site was uniquely designed, like IceCream.com, by different designers. Initially, I assisted the Dev team with content authoring as well, and became intimately familiar with the Adobe Experience Manager platform. The below sites are all worth a look.
Tom - CD/CW
IceCream
Jamie Barrett - Design
Häagen-Dazs
Jaime Barrett - Design
Outshine
Kruti Joshi - Design
Drumstick
Jason Sifre / Bhavin Gopalji - Design
Patrick DeYoung - Copy
OREO
Deanna Hofford - Design
Dreyer’s / Edy's
Wes McCabe - Design
Skinny Cow (launching soon)
Jaime Barrett - Design
KitKat (launching soon)
Bhavin Gopalji - Design
Crunch (launching soon)
Bhavin Gopalji - Design
Nestle Treats (launching soon)
Christopher Salomon - Design